Syllabus - Digital Visuals In Marketing

(English)

Course Title:Digital Visuals in MarketingDuration: 7 WeeksCourse Code: MK00103-2ECTS:6 ECTSWorking Times: Lecture: 7 HoursWorking Group: 10 HoursLecturers: Jaba Vashagshvili - Senior Lecturerjaba.vashagashvili.1@iliauni.edu.ge Prerequisites: Minimum English Language Level: B1-1Learning Methods:The study of this course is carried out during lectures and practical classes. In the teaching process, based on the lecture course format, the main attention is paid to:• Practical learning• Independent work• Team workCourse Objective:

The course aims to provide students with in-depth knowledge of design and how to work with it;
To teach how to create visuals based on relevance;
To provide knowledge about the role of visuals and design in marketing;

Main topics:

Canva as a Business Tool, Program Overview; Text, Style, and Visuals;
Canva for Business - Business Style Presentation with Appropriate Design;
Social Media Marketing Using Canva;
Reels by Canva;
Photo and Video Editing with Canva;
Creating and Visualizing Business Documents; Business Cards, Invitations, Tables, and Diagrams.

Outcomes and Competencies:Knowledge and Awareness:

The student knows how to plan and use visuals correctly;
The student is proficient in Canva for business purposes;
Can build presentations for business communication by including appropriate visuals;
Can create posters, business cards, and social media banners (visualization of posts in social media space);

The evaluation is based on a 100-point system. Points will be distributed and determined as follows:(A) Excellent – 91-100 points of assessment;(B) Very good – 81-90 points of maximum assessment;(C) Good – 71-80 points of maximum assessment;(D) Satisfactory – 61-70 points of maximum assessment;(E) Sufficient – 51-60 points of maximum assessment.(FX) Failed – 41-50 points of maximum assessment, which means that the student needs more work to pass and is given the right to take an additional exam with independent work once;(F) Failed – 40 points of maximum assessment and less, which means that the work done by the student is not sufficient and he/she has to study the subject again.Main assessment methods:

Seminar Activity: Max. 20
Project Presentation: Max. 20
Midterm Exam: Max. 30
Final Exam: Max. 30

Page updated

Google Sites

Report abuse